Thursday, August 09, 2007

Mediocre NDP videos much?

Credits : Aloalo, Habbolitez.com

If you're too lazy to read, just read those that is bolded.

Copied :
There's No Place I Rather Be, an audibly pleasant piece sang to the melodic voice of Kit Chan, has a video with a so-so beginning. Yet when the video strikes the minute mark, we start to see the impossible: a fully-uniformed NS-man conveniently spots a toddler drop a Tweety Bird toy onto the floor before enthusiastically picking it up to return it to the baby! If you are blinking in disbelief and would like me to repeat myself, kindly read the previous sentence again.Then things get worse than imagined.

We see cameos by "good-looking male MPs" (Yeah right, explain the absence of Teo Ser Luck and Baey Yam Keng!) And what were they doing in the video? Mingling with citizens in the hawker centre and appearing as a guest of honour in a -- I know this sounds horribly absurd -- wedding! Just because a big shot happens to have the time to grace a casual gathering does not make Singapore a place which others would want to be! Gosh, apparently I have too much faith on local video production. After all, isn't the government encouraging the blossoming of creativity?
The theme of this year's NDP may be a City of Possibilities and though many things we see in this video is far derailed from reality that many incidents that occur in the video are ridiculously impossible, like a paper boy on a bicycle throwing a newspaper that miraculously lands in your balcony, as compared to the newspaper appearing out of nowhere in front of your door every morning.

From what I observe, the producers of this video could easily be misunderstood as some ignorant foreigners who produce the video for the sake of producing it.This 60% meaningless video shows Kit Chan driving through the DBS building and a POSB receptionist greeting her (while standing!) as she enters the building. I hope you bothered to wait until the end of the video, when you figure out that both organisations are the sponsors of this video. Hmm.


Will You might be a more upbeat NDP song as compared to No Place, but it has flaws that make one's eyes roll up as well.Generally, the video is pretty thrilling. Thrilling in a sense that Singaporeans finally have the guts to stand up against their condescending bosses and demand a pay rise and bonus that absorbs 12 months of GST hike.

I think "standing up and doing something proud" is the message that the producers want to spread across, right? If that is case then I am so sorry to disappoint again. Do not get me wrong, I totally love the scene in the late National Stadium where the soccer boys kick those balls. But the video made all those group of people walking to Marina Bay, especially the construction workers and those in suits and ties, look like proletariats marching to overthrow the stuck-up bourgeoisie.

And I particularly despise the singer donned in sunglasses and representing the "intellectual working class" from Raffles Boulevard. He seems to grasp every second of limelight so tightly that he literally deprecated himself into a desperate, act-cool attention seeker. Never in the history of NDP videos had we have someone who walks like a twist-turn-and-release toy figurine and whose gestures resemble a Roti Prata Man throwing murtabaks like boomerangs all over the coffeeshop. One word: poseur. Without further ado, I shall take credit for voicing out the opinions of the many young, innocent girls who were disgusted by him or were prompted to switch off their television by parents who do not wish for visual harassment.


In general, there are many scenes which both vidoes could do without. I am let down by the calibre of creativity, considering that all aspects of this year's NDP is supposed to be more refreshing with a change in venue. What happened to mature yet meaningful videos like 2003's One United People, with Stefanie Sun singing in a crowd of diversely-cultured dancers? Or how about a video that is simple yet sleek, like 2004's rendition of Home, featuring a children choir rhapsodising with the Marina Bay skyline as a backdrop? If the producers want something that embraces the theme of The Masses, emulating 2005's Reach Out For The Skies would be better... you know, hundreds of people dancing something like an ACES Day workout. Or if the producers wish to feature 60 smiling faces in one minute, which is one face per second, why not reinnovate last year's MV: My Island Home by Kaira Gong?


K. those bolded lines, are those that i agree.ESP the bolded in red. Btw, this article is taken
from habbolitez.com

The videos :


No comments: